More companies than ever before are now shifting to enterprise messaging apps from emails for their internal business communication needs. The shift is mainly driven by the consumer behavior where people mostly send out text messages and share digital content through messaging apps as it is much faster and effective than email. Most enterprise messaging apps focus on enhancing the features of internal communication as well as improving the productivity of the enterprise tasks. In the coming years, instant messaging for business is going to be one of the most important trends around the globe for more than a single reason. Let’s have a look at some of these factors that is going to contribute to the popularity of business instant messaging services.
Consumer messaging apps are not suitable
Consumer messaging apps such as WhatsApp, WeChat and Line may be sufficient from the user perspective of the customers. However, for a business perspective, these messaging apps are hardly suitable. This is because they hardly protect corporate data and mostly uses insecure public cloud systems in countries having weak data protection laws; they do not allow management of users; they mostly employ weak encryption codes; they do not provide the company-wide administration tools and do not integrate in the EMM solutions. In other words, consumer messaging apps hardly offer data protection, administration, security and compliance features that enterprises require.
The unified communication solutions are generally too weak in the enterprise messaging programs
The unified communication solutions mostly focus on online meeting and VOIP, but not on the messaging features. Usually, the group messaging facilities of various leading programs are very weak and often encounter major technical issues. The sharing opportunities of digital content such as multiple photos, voice messages, videos, calendar dates, links with previews, locations, etc. are usually very limited and hardly without any friction. The solutions hardly support EMM or MDM systems for securing corporate data on the mobile devices. Moreover, integrations in third party services or applications for functions such as enterprise file sharing are generally not available. The businesses that prefer having on-premise deployments are often disappointed by the services offered by their support.
Enterprise messaging apps present scope for huge productivity gains
The enterprise Messaging Solutions for Business offer a range of services that would be beneficial for companies. These include real-time communication options for instant responses; one on one chats for quicker decision making; team channels for getting immediate updates; group chats for quickly solving topics and efficient digital content sharing options for better exchange of information. Such facilities can greatly increase the overall productivity of businesses. They facilitate faster workflows and processes, less email overloads, far less time required for unneeded meetings; reduced messaging time; reduced travel expenses, enhanced employee satisfaction as well as overall lower operational costs.
New used cases need specialized messaging apps for business
Business messaging apps not only allow users to share media files but also carry out a wide range of functions that would help in performing important enterprise tasks.