SMS marketing is a specialized form of marketing that is carried out through SMSs sent over mobile phones. Usually these messages include promotional material that is sent as text messages of 160 characters. It serves as a personal and fast communication method that can bring prompt responses from the consumers’ end. In SMS Marketing, companies come up with lists of customers’ mobile numbers and then send SMS promotional messages to the people in those lists. A SMS Platform Software program is used for sending bulk messages to a large number of users at the same time. These systems differ in their capacity as well as functionality. The SMS marketing platforms that come with excellent web SMS and mobile SMS features are considered to be the best by experts.
When it comes to sharing promotional content through SMS, a company needs to first have the permission of the prospective customer for sharing such information. This can be done through a subscription form or an optional checkbox. The person who is completing the form can select the checkbox willingly to grant permission to the business owners for sharing the online content. If the customer expressly gives permission to be contacted by email only, then the company should only present all advertisements in the form of email.
If a customer is already in a business relationship with the company, then the company can send him or her promotional messages that let them know about the new offers or the latest products that the company is working on. The company may also get in touch with such a customer through a work number. Sometimes the content may be implied by publishing personal numbers on websites or other publications. The next thing that the company needs to focus on is building a marketing list to decide on the prospective customers to whom such messages may be sent. Since SMS sent to mobile numbers serve as a personal way of communication, people do not like to receive messages that they may consider irrelevant to their needs and a waste of time. Therefore special care should be taken to seek people who are interested in the kind of products and services that are offered by the company. This can generate positive responses from the consumers.
While choosing a program SMS Gateway for effective dispersion of messages is very important, it is also necessary to provide certain incentives to the consumers so that they may feel inclined to join the SMS program. This may include a competition that offers a prize, a survey that explores possible outcomes where the results are shared with the consumers, presenting customers with information on future sales and discounts, and also further content on products and services that would interest them. It is also necessary that the messages are not generic and targets the specific customer. The SMS should also contain information about the company. The content should also be presented in a way that it is precise and to the point without wasting words on useless trivia.